#3: Market Yourself (Reputation)ĭeveloping the expertise doesn’t earn you any ethos if you don’t market yourself and let the world know about it. Stick to speaking about topics for which you have deep expertise.
Speaker B has written two best-selling books in the field, and is a sought after consultant with 15 years of experience. Speaker A has very interesting ideas, but only 2 years of work in a related field. Why will they choose to listen to you speak? Your expertise will often differentiate you from competing speakers.Įxample: Suppose an audience has two options for concurrent sessions at a conference: (There’s a news flash!) There are many things competing for their attention, and there are often many other speakers competing for their attention. “Your expertise will often differentiate you from competing speakers. Examples of these actions will be the focus of the remainder of this article. Having come to this epiphany, you should also realize that there are certain actions which improve your ethos, and certain actions that damage your ethos. You probably have less ethos than Steve Jobs at a technology convention. Instead, ethos is like your physical health. Yippee!” (Well, you can say it, but it would be meaningless.) You can’t say “Oh, my ethos score with this audience is 165 today. smoking eating cake).Įthos is not like weight. exercising more eating spinach) and other actions will damage your health (e.g. Further, you can be confident that certain actions will improve your health (e.g. You can be pretty sure that one person is healthier than another. Your health cannot be described by a single number. Health, on the other hand, is not precise. Last week, you weighed three pounds less than your sister. If you burn 3500 calories through exercise, you’ll drop one pound in weight. Remember that these dimensions are not always independent rather, they are often intertwined.Ĭonsider the difference between your weight and your overall health. When a certain tactic applies to all four dimensions of ethos, we’ll denote it like this: ( All) Look for them in parentheses, like this: (Similiarity). We will refer to these four dimensions throughout this article as we link practical actions back to their roots. How much expertise does your audience think you have in this field? #Ethos a time for change website series#
The previous article in the Ethos, Pathos, and Logos series defined ethos along four dimensions:ĭoes your audience believe you are a good person who can be trusted to tell the truth?ĭo you have formal or informal authority relative to your audience?
This article shows you practical tactics you can employ to establish and increase your ethos. Your speaking ethos is critical to ensure that your audience is present, listening, and open to being persuaded by your ideas.īut, how do you maximize your ethos for a given speech and a given audience? Is ethos fixed before you open your mouth? Is there anything you can do during a speech that makes a difference?
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